I just had another one of those ah hah moments. Intuition needs to be grounded in context. By this I mean sometimes we have the intuitive impression that something is important but not the exact context in which to evaluate whether our intuition is right or not. Years ago I stumbled onto a project portfolio management technique I now think of as context seeking. It only works when you know the contents of the proposed portfolio very well and have a sense about the projects. If pressed it would be possible to articulate to someone all of the synthesized information you are actually attempting to consider (after all that’s all intuition is; just synthezied knowledge held in the unconscious) but if you’re smart and don’t share your analyses prematurely no one will ask you to.
The next step that I’ve always followed is to develop a long list of appropriate contexts and then bounce the projects against them. Given that I already have some sense as to which things should be significant I can do this analysis fairly quickly. Sometimes I’ll find that what I thought was relevant loses its importance in the majority of contexts and sometimes I’ll find that something is over whelmingly important when looked at from a certain point of view. And therein lies the reason this technique only works for a small handful of people. You have to know the projects, you have to have a highly developed sense of intuition and you have to be able to develop a list of enough contexts that you can connect all the dots into an integrated whole, and finally and most importantly you also have to think that doing all this work is fun. After almost 20 years of trying to teach this technique I’ve realized that it’s the later activity that is the most important and the most telling. The biggest part of what makes doing this type of analysis fun is the way your brain is wired. For some people this technique will be a tremendous amount of work for very little payback, whereas for people who are associational thinkers (see http://bit.ly/9ZO4aI for an explanation of associational thinking) it’s fast and generally yields a few nuggets of gold we couldn’t have gotten to any other way.

