I just had one of the those nightmare customer service experiences with my new phone company, who shall remain nameless to protect the guilty. What I found particularly interesting was that the experience is now driving me to make a decision I NEVER thought I’d consider which is to give up my landline. So what does this have to do with project management? The answer is we need to be very careful about making sure people think through exactly what some of the business process and system changes they implement actually mean over the longer term. Based on experience I know that very few IT departments have a way to ask what the effect will be on revenue if the billing system goes down. In fact I’m sure they assume there will be absolutley no effect. After all who gets upset if they can’t pay their bill right away? Assuming they even think that far, I’m sure no one asks what the effect on revenue will be if they have the billing department try and upsell customers on new services (which should generate revenue) to the exclusion of having them able to help with a current account. Now common sense should say that a disgruntled client won’t buy more service but I’ve sat in meetings just like the one that I’m sure happened when the Customer Service decision was made.
I understand everything the company has done to cut costs and I’m sure all their decisions made sense internally BUT it’s clear no one ever asked the question “and how will our customers react?” And they clearly missed the concept that you can’t cost reduce your way into profitability when your cost reductions all directly lead to reduced revenue somewhere down stream.
I’ve been fighting the concept of going to VOIP, but today’s experience has absolutely made my decision for me. I will be getting rid of the second line and replacing it with VOIP. If that works well I will be dropping my primary landline as well. I’ve actually worked for one of the baby bells and I know the caliber of people and the level of dedicaton that defined much of the old telecom industry. I am now finally willing to admit that the telecom industry of old and the service level that supported it is gone the way of the dodo bird.

